Strategy
Church social media strategy
How to plan a week of posts from a single service, keep your feed consistent, and grow engagement without burning out your volunteer team. Written for churches, not marketers.
What's inside
A quick map of the full guide. Jump straight in, or read the highlights below first.
01
The one-sermon, one-week workflow
Break a Sunday service into a week of clips, quotes, and reminders.
02
Why local-first matters for churches
Privacy, cost, and speed reasons churches should keep sermons on their own machines.
03
What to post and when
A simple weekly rhythm that fits volunteer schedules and platform patterns.
04
Making it sustainable
How to build a system your team can run without burning out.
Key takeaways
- One recorded service can supply three to five posts per platform per week.
- Post consistently on the two platforms your congregation actually uses.
- Short, self-contained ideas outperform highlight reels.
- Local-first tools remove upload waits and monthly subscription costs.